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He was also planning on moving to Mexico City with his team, because why not. There, he would check out various hot spots and potentially host upcoming member trips. During this time, I’m definitely interested in the True project, but I’m still addled by that age-old question of what the hell kind of media company is this. He tells me that the magazine is now simply part of the experience. People who are part of True’s user-base are given the keys to have their own adventures, similar to the ones written about in the ’30s and ’40s up until the ’70s when the magazine died. True members can become their own Hemingways; True gives them access to unknown, non-touristic experiences, and provides them with content that uniquely chronicles these types of adventures. True is a non-media company based on a now-dead fantasy about what media once was. I dawdled with all of this. I was still intrigued and wanted to hear more about Gray and the company, but didn’t know exactly what to write.
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